Why Your Job Applications Keep Getting Ignored (And How to Fix It)

Why Your Job Applications Keep Getting Ignored (And How to Fix It)

You’ve applied for dozens of jobs. Maybe even hundreds. You’re always online, always checking WhatsApp groups, Telegram channels, job boards but no one’s calling you back. You start wondering, “Is it me? Is it connections? Is it the system?”

The silence can be painful. But before you give up, let’s talk about why your job applications might be getting ignored and how you can fix it.

1. You’re Using the Same CV for Every Job

Sending a generic CV to every employer is one of the biggest mistakes Kenyan job seekers make. Employers can tell when you’ve just “copy-pasted” a document without tailoring it to the job description.

✅ Fix it: Customize your CV and cover letter for each role. Highlight skills and experience that match what the employer is asking for. Use keywords from the job ad. If they’re looking for someone “detail-oriented,” show examples that prove you are.

2. Your CV Looks Good But Says Nothing

Fancy templates won’t save you if the content is weak. A CV full of vague phrases like “team player” or “hard worker” without results or proof will get ignored.

✅ Fix it: Use clear, measurable achievements. For example, instead of saying “Handled customer complaints,” say “Resolved over 50+ customer complaints weekly, increasing customer satisfaction ratings by 30%.”

3. You’re Not Following Instructions

You see a job ad that says, “Send your CV and cover letter to hr@example.com with the subject line: Sales Assistant Application.” But you just send your CV with the subject “CV.” That small oversight could cost you.

✅ Fix it: Read and follow instructions carefully. Employers use these details to test your attention to detail. If you miss them, they assume you’ll make mistakes on the job too.

4. Your Email or WhatsApp Message is Too Casual

“Hi.”
“Hello there.”
“Interested.”
These aren’t job applications. They’re conversation starters. And they’re costing you opportunities.

✅ Fix it: When reaching out, introduce yourself briefly, mention the job you’re applying for, and express your interest professionally. Example:
“Dear Hiring Manager, I’m writing to express interest in the Sales Assistant position shared on your platform. I have experience in retail and customer service and have attached my CV for your consideration.”

5. You’re Not Standing Out

Employers receive hundreds of applications. If yours doesn’t catch attention in the first 30 seconds, it may be skipped.

✅ Fix it: Make your CV easy to scan, use bullet points, bold your job titles, and organize information clearly. Add a short “Profile Summary” at the top with 2–3 sentences explaining who you are and what you bring.

Real-Life Example: From Ghosted to Hired

Winnie, a graduate in Kisumu, had sent out over 80 job applications with no response. After attending a Job Excellence Training program, she realized her CV was too general and her emails were informal. She revamped her documents, started tailoring her applications, and within a month, she got invited to three interviews and landed a customer service role in Nairobi.

Her secret? She treated every job application like it mattered.

Final Thoughts

The job market in Kenya is tough, but part of the reason your applications are being ignored might be because of things you can control. A little more effort, clarity, and strategy can go a long way in standing out.

Your CV isn’t just a document it’s your first impression. And in this competitive world, you only get one shot to make it count.